Deliverables
Template .potx
Styleguide
I developed a completely new visual design style that aligns with CORAL’s core values: collaboration, innovation, and people-centered dental care. My approach involved translating multidisciplinary cooperation into a clear and accessible design
Art-Direction
I set out to create a unified and accessible brand identity that clearly communicates connection and dental care. By selecting a vibrant yet professional color palette that symbolises advancement and innovation and developing a logo that visualises the connection of multidisciplinary services, I ensured all visual elements consistently reflected the project’s collaborative spirit. Through clear guidelines and adaptable templates, I created a vibrant, optimistic and modern identity for a forward striving project that has all the tools to complete their mission.
Logo
I began the logo design with inspiration from dental care, visualizing elements such as a dental arch and the structure of oral appliances. Gradually, I shifted the focus towards the project’s core value. Connection between multidisciplinary services. By evolving the initial forms into interlocking “links.” This transformation bridges dental imagery with the bigger mission of uniting oral and home healthcare. The result is a logo that not only hints at its roots in dentistry but also stands as a powerful symbol of collaboration, care, and interconnectedness, perfectly embodying CORAL’s purpose.
Powerpoint Template
The logo was specially enhanced to work on a smaller scale since the main purpose was to function as a recognisable watermark in the powerpoint slides. Since CORAL would be communicating with different sectors, it made sure to visually communicate that CORAL is and will always be the connecting 'link' and therefore created 'content-platforms' which hosts the content. The logo will be inside this platform to show active participation.
Style Guide
Due to the complex and advanced vision of CORAL I embraced their need for illustrations and a wide palette of colours. I analysed their current colour palette and enhanced them to a recognisable primary color and multiple secondary colours with their respective tints to have illustrative freedom. The logo itself is only recognisable in the primary colour and the positive and negative variant in use cases where it's combined with one of the secondary colours.
The 'link' from the logo is also usable as a style element in the powerpoint as bullets or illustrative elements to enhance information visualisation.